2020 has seen an influx of new TV brands entering the Indian LED TV industry. More importantly, these brands have managed to capture the imagination of the consumers in the smart TV segment. One of the most popular TV brands in India today is Mi, which has managed to secure the top position in the smart TV segment for the previous eight quarters (two years).
It was reported earlier this year that Mi captured a staggering 30 percent of the smart TV market share during the first quarter of 2020, with the next brand only managing to capture 18 percent of the market share.
It was also reported that every second Android TV sold in the Indian smart TV market belonged to Mi. In just three years, Mi has cemented its place as the go-to brand for consumers when it comes to smart TVs.
Its meteoric rise and the brand’s ability to hold onto the top position is quite similar to its success story in the smartphone market. So one might wonder: what exactly are the features and aspects that make Mi such a popular brand? That would need us to delve a little deeper into the topic at hand.
Features vs. Price
It is often said that you get what you pay for. However, Mi has managed to turn that adage on its head. Indian consumers have always been budget-conscious, and we often go with brands that offer more features at a relatively cheaper price. Similar to what Xiaomi has done in the smartphone industry, where it packed more features at a low price point, Mi offers excellent smart TVs at low costs.
Finding the right balance between features and price is very nuanced and delicate. This is where Mi has managed to strike a chord with the audience. Mi Android TVs are sturdy, come with good displays, and pack excellent features.
Whether we talk about the processor of the smart TV, its connectivity features, or how it enables users to easily mirror the content from their smartphones, Mi has shown the average consumer the true power of a smart TV, without having to spend serious cash.
This is what separates Mi from the remaining TV brands in India. Unlike Sony, where consumers have to think twice before spending the amount, Mi Android TVs are cheap, and you can even purchase a 55-inch smart TV with 4K UHD resolution for about Rs. 35,000!
Other than just the features, Xiaomi’s reputation as the go-to brand for the average consumer has resonated with the Indian audience. While the Indian smart TV market is still very nascent, smart TVs are now becoming popular, and Mi Android TVs cost less than the normal LED TVs offered by a few brands.
When you have to choose between a normal TV, which does not let you browse the web or watch content from your favorite OTT platforms, and a smart TV that lets you do all that and more, it becomes easy to choose. Mi’s reputation, competitive pricing, and the smart feature Mi TVs offer to make it arguably the best smart TV brand in the country today.