Are you looking to design a killer t-shirt that will send people flocking to the shelves? Do you want to entice your niche market to purchase from you through a well-planned and clever t-shirt? If so, then you need to learn all about the ins and outs of t-shirt making.
Doing so will help you create tees that others will find valuable. A funny slogan is a start, but many other factors contribute to a successful t-shirt concept.
See below for an in-depth guide listing all of the different design ideas that we have to offer you. You’ll be glad that you did!
- Use Color Psychology to Your Advantage
Have you ever wondered what causes certain t-shirts to stick out more than the rest? Have you ever laid your eyes on a t-shirt and instantly understood the emotion it was trying to relay? If so, then you should know, that wasn’t an accident.
This is what is known as color psychology, and the best t-shirt sellers in the game are using it to their advantage. Whether you’re looking to start a t-shirt brand or just make a promotional shirt for your business, you need to use color psychology.
This refers to the different emotions and feelings that each color displays. Different colors have different subliminal emotions that they send to the human brain.
For example, when you feast your eyes on the color blue, you immediately feel a sense of calmness or peace.
Even the different shades of colors have different meanings. Dark blue relays emotions of safety and security, while light blue relays a feeling of loyalty.
What message are you trying to subliminally send to your clients? Color psychology can help you attract your target buyer the second they lay eyes on it. Learn about the different meanings behind individual colors, then use different ones on different shirts. You won’t be sorry!
- Use Your Logo Correctly
For those of you making shirts to promote your company, we now speak directly to you. You’ve put a lot of hard work into creating a logo that perfectly represents your brand. But all of that progress can be undone with one unprofessional-looking shirt.
You might think: “All I want is a shirt with my logo on it, how hard could that possibly be?” You might be surprised to find out that there are still a few things to consider.
First, you want to make sure you get the sizing of the logo correct. If the logo is too large, it will take up an awkward amount of space on your shirt and make others not want to wear it. Make sure that the end of your logo is at least an inch from the edges of your shirt (sides, collar, etc.).
Next, you want to consider the placement of the logo. Do not have it directly in the center of the shirt. That will leave it in an awkward spot between the chest and torso, an area that no one wants to direct other people’s eyes towards on their body.
Keep the logo high and centered on the chest. That way, it fits perfectly and the wording on your shirt can be read clearly whether the person it is standing or sitting down.
- Consider the Contrast
Earlier, we mentioned the importance of using color psychology to subliminally send the right emotions to your target buyer. However, there is one caveat: don’t pick two colors that make it difficult to read.
You want to prioritize contrast in your shirt design. Some of the biggest brands in the world use contrast to send a clear and concise message to those that lay eyes on it. There are even brands like FedEx, who used contrast to put a subliminal white arrow between the “E” and “x” in their logo.
Always make sure that your message can be read clearly before you send it to the t-shirt printing company. Speaking of…
- Find the Right Printing Company
Imagine the horror of spending all this time and energy into designing the perfect concept for a t-shirt, then having it come out in poor quality.
That’s a very real scenario for those of you that don’t take the time to find the right printing company for your shirts.
We highly recommend that you consider direct-to-garment (DTG) printing, which uses new technology to imprint the design of your shirt directly into the fibers of the shirt. Shop here if you’d like more information on how that’s accomplished.
Most of you have probably heard of the ideology behind K.I.S.S. (Keep It Simple, Silly) before. It’s sound advice, especially when you’re designing a t-shirt.
Think of it this way, if someone walks past you on the street, will they be able to comprehend the message on your shirt within the 2 to 3 seconds it takes them to pass you by? If not, then that’s a major problem!
Take the time to consider whether the design of your shirt is simple enough. Does it relay the purpose behind your brand? Does it say what you want it to say in as few words/images as possible? It needs to!
Put Your T-Shirt Making Ideas to Good Use
Now that you have seen several fascinating tips for t-shirt making, be sure to put these tips to good use.
Take the time to browse our website for more articles on t-shirt making, as well as many other topics that we think you’ll find helpful.