Top marketers are constantly looking for new ways to increase ROI and gain a competitive advantage. In recent years, they have turned to video on a large scale. 90% of marketers already use video for communication, sales or marketing.
But what if there’s a better way to use video in your marketing strategy? Have you ever thought about Interactive post video marketing?
In this article, you will learn all about Interactive post video marketing and learn very effective and concrete examples of how you can use Interactive post video marketing to achieve your marketing goals.
What is Interactive post video marketing?
You can’t deny people liking a video. However, the main purpose of videos is to create content that people will like and want to share, which leads to a rather passive form of communication.
An Interactive post video marketing strategy is strategically updated to Interactive post video with thoughtful conversions to meet specific marketing goals such as sales, site traffic, leads, and customer insights.
Interactive post video is a rich video with Interactive post layers and clickable hotspots. This is a great way to add informational popup, clicks, contact forms, questions and mini-games to your existing videos. Therefore, it is much more functional to direct consumers to a certain level of the marketing funnel.
Why Is Interactive post Video Marketing So Effective?
Video was a solid, linear medium for storytelling. When you hit the play button, you can simply pause, rewind or skip chapters. Interactive post video transcends this one-sided form of communication and instead offers an immersive video experience.
A distraction solution
Video is a very passive medium. I don’t know if the viewer is really looking at something or is already thinking about something else. Studies show that video engagement drops significantly after 2 minutes.
Interactive post video encourages viewers to stay in the video by adding hotspots with additional information, asking questions, and deciding how to continue the video. You can also automatically pause. the video and resume it only when the viewer has finished the task.
Viewers remain mindful when presenting valuable customer information.
According to Facebook, the main reason people bounce when they click an ad is because it takes a long time to load. Consumers want instant access to the information they are looking for.
Interactive post video allows consumers to instantly get additional information by clicking an open popup in the video. If you don’t like it, you can turn it off and continue watching. If so, immediately click on the appropriate page and make a big link to the conversion you want.
Either way, this creates a very direct way to engage your audience and improve their experience with your brand.
Consumers love interaction
People love to express their opinions. Surveys also show that people are very positive about forms of Interactive post content. Viewers want to get an idea of knowledge management without worrying about any other promotional messages. Creating more compelling video materials will make your messages more effective.