You need to rank in top 3 if you are looking to get organic traffic for your website or blog. And you cannot rank in top 3 without building quality links (unless you have chosen a blog niche with a very low competition). Organic traffic is extremely important for a business website or blog that is looking to earn from affiliate income. You cannot rely only on paid traffic because it can be quite expensive.\u00a0\u00a0 For better search engine rankings, quality link building is the key. Many people try to build links but a few mistakes here and there can impede your hard work. Link building is about developing trust between your website and the search engine. You should do it right or your site\u2019s rankings may go flat or even plummet. Here are the mistakes you should watch out for: \tBuying and Selling Links This is one of the major faulty practices in SEO link building. You might be surprised to learn that it is counter-productive regardless of how many SEO pros have done that. The search engines cannot know exactly which links are purchased and which ones are earned. However, certain signs and patterns can tip off the algorithms. And if they detect the foul play, your website ranking can be damaged drastically. The risk is just not worth it, as even if there is a reward, it is not that much. About the SEO pros who used to do that, the time has changed now. They might have gotten away with it in the past, but algorithms have become wise now. The content is the major focus now in the website rankings as well. \tOverdoing It Going overboard with the content in campaigns and link building can also be counterproductive. Always go for quality over quantity. It is good to be authoritative over a subject (for which variety in content is the key), but not being redundant or offering utility is even better. That is possible only when you are providing content that is useful to people. Remember that at the end of the spectrum, your content would be pursued by humans not an algorithm. So, cater to their needs through your content instead of just indulging the algorithms. In the long-form content, it is prudent to add only necessary information rather than adding data just for the sake of it. Audit your content and strike off everything that is redundant or uninteresting. \tFixating on Domain or Third-Party Links Third-party metrics come in handy when kickstarting a link-building campaign, but do not count them entirely. They can impair subjective evaluation and lead to an uneven profile. Do not fixate on 100 percent conversions or creating high domain authority links. While high DA links are an easy way to assess the quality of links, the metrics keep changing with time. A high DA can vanish over time, so do not judge a link\u2019s quality over it. Just keep your link profile organic and long-standing. Even the low DA links can benefit you in the long run, as they may turn into notable sites. If all your links are high DA, they might appear as inorganic and unreal. \tForegoing Diversity Link diversity is important to have a good reputation with search engines. Your link profile looks less credible when only one site links to you multiple times or multiple sites doing it only once.\u00a0 Both sources and the quality of links count when it comes to having a good link profile. Many people make the mistake of getting high-quality links and then just keep repeating those in the entire campaign. It seems unnatural and is a red flag for search engines. \tNot Sectionalizing Content Lengthy content can be a turn-off for digital readers. They have a very short attention span and are inclined to go for content with bullet points and headings. With long-form content, it is crucial to split the content into different sections and make it engaging. Splitting the content into different parts can help with natural and organic link placement. For instance, an infographic or content with subheadings and bullet points containing interesting information can convince one to link to it. But a lengthy piece of text would not appeal to anyone regardless of how important its content is. Bonus: Be mindful of the time and seasonality in regards to the content. If the content seems more appropriate for summers or a certain time period, it is better to publish it in that duration. The site owners would only be interested in content that is time-appropriate. You can also leverage the specific time and seasons. For instance, try to publish unique, interesting content relevant to the holidays in the holiday season.